Increase Web Site Conversions with the Scientific Method
It's so simple in description, but has unlimited potential. The scientific method can apply to any type of experiment, be it chemistry or Web site marketing.
View ArticleA 4 Step Multivariate Testing Process That Works
Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build...
View ArticleSuccess Through Testing: Don’t Forget the Scientific Method
The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses and predictions begin to show what should be tested, whereas...
View ArticleGoogle Grants: An Introductory Search Advertising Guide for Nonprofits
Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set up and run your ads, and some examples of how you can...
View ArticleThe 7 Deadly Sins of PPC Ad Optimization
Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will...
View ArticleHow to Turn Your Failed Tests into Winners!
Change can by terrifying. But great testing results can sometimes be a result of a series of bad or "failed" tests. Embrace test failures as a necessary part of the process. Only then will you have the...
View ArticleCreating an Ad Optimization Roadmap
This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf at any given point in time, and should be followed as...
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